You deserve a business
that makes you
feel like dancing.

Nick Vera, Impulse Entertainment

“I am not exaggerating when I say that Troy changed my life.”

I help event pros design a better business & achieve their goals.

The wedding & event industry is ranked the #5 most stressful job in America. So if you’re feeling strain on your time, revenue & relationships while running your business, you’re not alone. And I can help. My business coaching has helped hundreds of business owners & event pros improve results & operate more efficiently.

I’ll improve your revenue & efficiency, teaching you the strategies, techniques & tools I’ve used to average 55% YEARLY growth for over a decade.

I can relate with the challenges you face as a business owner & event pro, as my DJ company services 1,000 events/year & employs nearly 40 people. But as a leading coach & educator in the event industry, I’ll teach you the best practices to achieve your goals. Let’s do this!

Need More Reasons To Hire Me?

  • "Troy genuinely values helping other businesses become better versions of themselves, and will go to great lengths to lend a helping hand, whether 1:1 or in his education. I look forward to every event with him."

    Emilie Smith
    The Knot Worldwide

  • "I am not exaggerating when I say that Troy CHANGED MY LIFE. He literally helped me get my life back. Troy has incredible insight into managing a business to the highest degree possible."

    Nick Vera
    Impulse Entertainment

  • "Troy has been an incredibly integral part of my journey as an entrepreneur. The insightful education I’ve received from him has completely changed the way I do business in so many ways."

    Megan Oliveri-Ferreira
    Megan Oliveri Artistry

  • "His authentic & genuine approach, combined with his proven and effective techniques and tools, provide the perfect combination to empower, motivate & inspire small business owners & entrepreneurs."

    Beth Chapman
    The White Dress by the shore | Beth Chapman Styling

  • "I had the pleasure of listening to Troy speak at NACE Experience & was thoroughly impressed. Troy has the unique ability to captivate the audience with his dynamic speaking style & engaging storytelling."

    Meghan Ely
    OFD Consulting | Wedding Industry Speakers

  • "If you get a chance to spend some time with Troy or see him speak, please don't squander it. Every single time I've heard him, I've learned something valuable for the growth of my company & personal life.

    Chad Allen Blackburn
    Almost Famous Entertainment

  • "If you want a speaker or business coach who not only imparts knowledge but also fills you with positive energy and leaves you wanting to dance your way to success, then Troy is the perfect choice."

    Lisa Toohey
    Cake Expressions by Lisa

  • "Troy is one of a kind! He has taught my team how to take back our time and not be on the endless cycle of client emails, but insted how to manage our calendars better, even with an never-ending to-do list."

    Brittanie Pate
    Brittanie Raquel Events

  • "He is real. He is approachable. And he really cares. Troy always makes sure to be as supportive as he is inspirational, and you'll never feel like you don't have a next step after hearing him speak."

    Tayler Cusick Hollman
    TAYLRD Media & Designs | Sourced Co.

Upcoming Boot Camps

Sales & Marketing
$795.00
One time
$425.00
For 2 weeks

Want to elevate your sales + marketing? Decrease ghosting & increase revenue? Then this is the boot camp for you. You'll get immediate access to 12 videos, plus valuable resources that will save you thousands of dollars and hundreds of hours. Troy will share the strategies & skills from his career resulting in over $50 million in sales and 55% average yearly growth in the event industry. Find the full list of topics & details below.

✓ Daily live Zoom calls Mon-Thu
✓ Years' worth of learning in 1 week
✓ Pays for itself with 1 sale
✓ Generate more revenue
✓ NEXT CAMP: JANUARY 27-30
Business Design
$795.00
One time
$425.00
For 2 weeks

Want to better design your business...and life? Need better systems to help? Then this is the boot camp for you. You'll get immediate access to 12 videos, plus valuable resources that will save you thousands of dollars and hundreds of hours. Troy will share the strategies & skills proven to work no matter the field, while allowing you to design the personal life you desire. It's possible! Find the full list of topics & details below.

✓ Daily live Zoom calls Mon-Thu
✓ Years' worth of learning in 1 week
✓ Pays for itself with 1 sale
✓ Improve margins, efficiency + save time
✓ NEXT CAMP: FEBRUARY 3-6
Leadership & People
$795.00
One time
$425.00
For 2 weeks

Want to better lead or communicate? Or need help building a team or network? Then this is the boot camp for you. You'll get immediate access to 12 videos, plus valuable resources that will save you thousands of dollars and hundreds of hours. Troy will share strategies & skills that work from his career managing over 1,000 people in TV, sports, coaching, construction, hospitality & events! Find the full list of topics & details below.

✓ Daily live Zoom calls, Mon-Thu
✓ Years' worth of learning in 1 week
✓ Pays for itself with 1 sale
✓ Increase team + business performance
✓ NEXT CAMP: MARCH 3-6

“We invest so much into designing incredible events for others, but what about designing our greatest event … our life?”

— Troy Adams, Make Your Business Dance

Let’s Dance.

I guarantee you’ll see a full return on your investment in one year. If don’t grow your revenue more than the cost of your boot camp(s) or coaching, I’ll refund it.

The only thing you’re going to lose is stress, inefficiency & bad moves.